Our Courses
Course Image


Course Summary

Are you thinking of being your own boss or starting up your own business? KEC is offering you an intensive and practical training on Digital Marketing. We will be running through real examples. Most training programs concentrate on the ‘what’ and while this is important to understand, we are aware that for many businesses, taking the next step to understand the ‘how’ is key to success and this training is a 100% practical and actionable class in a conducive and fully air-conditioned environment. Our facilitator who is an expert in this field will work hard to share his experience and expertise in the time available, giving you a general overview of each aspect of Digital Marketing and sharing techniques and strategies you can implement effectively for business growth and development when you return home. Don’t miss out of this training. Become the best by learning from the best.


  • Overview of Digital Marketing
  • Digital strategy frameworks and planning tools
  • Situation & market analysis
  • Target audience definition, segmentation and targeting
  • Research tools and how to use them e.g. Google, hitwise etc.
  • Learning about the key digital trends
  • Digital marketing goals and metrics
  • Tools for evaluation, reporting, tracking and refinement
  • Channel selection and planning
  • Implementation plan

Objectives of Programme

At the end of the Programme participants should be able to:

  • Use the SEO (Search Engine Optimization)
  • Manage the Social Media using Facebook, Twitter, Google+, Instagram, Pinterest and LinkedIn etc.
  • Learn how to apply digital marketing tactics to achieve business objectives
  • Create an environment to collaborate and learn from both the facilitator and other students
  • Apply theory to real life case examples
  • Develop and manage real-world digital marketing plans
  • Develop, and effectively implement an integrated digital marketing strategy for your organisation
  • Develop a deep understanding of the factors that drive consumer behaviour in the digital economy

Target Audience

This course is intended for:

  • Young graduates with little or no knowledge in digital marketing
  • People who will like to know how to market their business globally using the social media platforms

Contact details: 08113898190 or 08155140489

Email: training@knowledgeexchangecentre.org

Course Fee: =N=20,000 which covers

  • Registration
  • Training materials
  • Certificate of Participation
  • Light refreshment
Related Courses
Apply to this course

Testimonial From Our Students

  • I am so glad I didn't miss out of this opportunity to learn at KEC - (Business Accounting) Eyide Onyeka

  • The training on ERM was very beneficial to me. Before now the concept of risk analysis was vague to me. To this I say thank you KEC!- Mrs Victoria Folorunsho

  • All I can say is that KEC is an outstanding institution- (Risk Management) Umeobi Chidalu

  • The training was very interesting and impactful and refreshed my memory to lot of things I have forgotten (Business Accounting) Ochala Margareth

  • "It was a knowledgeable experience and different perceptions of various individuals presented itself."


    Isegen Henrietta Thalatu

  • "An eye opener and sharpener of what I know and has made me happier now in class and I hope for greater joy in futuristic achievement. Everything was just on point for the training."


    Orowale Adeshina

  • "The training was a nice one, the beautiful part of the training was the practical session included which made the training easy and simple to understand."


    Orowale Adeshina

  • "The training was really wonderful and I am very happy I came because it would have been a great loss if I didn't."

    Ex-Student (Aptitude Test & Proficiency Examination)

    Olajide Kolawole

  • "The training was fantastic, infact I wish I knew about KEC and their training earlier before now"

    Ex-Student (Aptitude Test & Proficiency Examination)

    Eboigbe Andrew

  • "The facilitators were able to demonstrate good knowledge of the course, they created room for interactions. In my opinion the training was perfect"

    Ex-Student (Introduction to Job Search Skills)

    Afolabi Sunday