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EFFECTIVE DIGITAL MARKETING SKILLS
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EFFECTIVE DIGITAL MARKETING SKILLS Active

Course Summary

Are you thinking of being your own boss or starting up your own business? KEC is offering you an intensive and practical training on Digital Marketing. We will be running through real examples. Most training programs concentrate on the ‘what’ and while this is important to understand, we are aware that for many businesses, taking the next step to understand the ‘how’ is key to success and this training is a 100% practical and actionable class in a conducive and fully air-conditioned environment. Our facilitator who is an expert in this field will work hard to share his experience and expertise in the time available, giving you a general overview of each aspect of Digital Marketing and sharing techniques and strategies you can implement effectively for business growth and development when you return home. Don’t miss out of this training. Become the best by learning from the best.

Outline:

  • Overview of Digital Marketing
  • Digital strategy frameworks and planning tools
  • Situation & market analysis
  • Target audience definition, segmentation and targeting
  • Research tools and how to use them e.g. Google, hitwise etc.
  • Learning about the key digital trends
  • Digital marketing goals and metrics
  • Tools for evaluation, reporting, tracking and refinement
  • Channel selection and planning
  • Implementation plan

Objectives of Programme

At the end of the Programme participants should be able to:

  • Use the SEO (Search Engine Optimization)
  • Manage the Social Media using Facebook, Twitter, Google+, Instagram, Pinterest and LinkedIn etc.
  • Learn how to apply digital marketing tactics to achieve business objectives
  • Create an environment to collaborate and learn from both the facilitator and other students
  • Apply theory to real life case examples
  • Develop and manage real-world digital marketing plans
  • Develop, and effectively implement an integrated digital marketing strategy for your organisation
  • Develop a deep understanding of the factors that drive consumer behaviour in the digital economy

Target Audience

This course is intended for:

  • Young graduates with little or no knowledge in digital marketing
  • People who will like to know how to market their business globally using the social media platforms

Contact details: 08113898190 or 08155140489

Email: training@knowledgeexchangecentre.org

Course Fee: =N=20,000 which covers

  • Registration
  • Training materials
  • Certificate of Participation
  • Light refreshment
Facilitator:
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