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Zainab Ashadu: Zashadu Bags (Nigeria)
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Zainab Ashadu: Zashadu Bags (Nigeria)

Zainab Ashadu started her business just three years ago when she returned to Nigeria after living in London for 12 years (ladies and gentlemen, see it can be done!). She is the founder and creative director of Zashadu Bags, a sustainable luxury leather handbag company which specializes in handcrafted leather pieces.

Operating in Lagos, Nigeria’s ever-busy commercial city, Zainab uses locally sourced materials including leather, exotic skins and rough cut semi- precious stones and produces her luxury handbags out of a workshop where she employs local artisans who handcraft the products. The company sells its luxury handbags locally and internationally on its website. Items listed on the online shop this week have a starting price of £320 (US$524) for a box clutch bag while the priciest are bags selling at £1,100 ($1,800) a piece. She is now selling also in London, Paris and the US.

Except from page 98 of 101 ways to make money in Africa by John-Paul Iwoha & Harnet Bokrezion


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