Research Executive: Fan Milk Plc
Fan Milk Plc is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well-established and fast growing food processing industry offering wide range of products.
- Product and brand identity becomes increasingly important for any company in today’s competitive marketplace. Like many other FMCG companies, Fan Milk is increasingly concerned with creating a lasting impression among its existing and future consumers.
- Fan Milk has been serving the Nigerian market with high quality products at affordable prices for more than 50 years. There is a need to revive and re-launch company’s existing products and brand as a whole.
- The key objective is to improve product sales and gain market share. The intention is to achieve this by making sure that the organisation’s activations and marketing activities send out a desired message.
- The purpose of this role is to implement brand strategy, Innovation and new product development, create social media awareness and increase digital marketing and enhance traditional media awareness.
Learning & Career Opportunities
In this position, the incumbent will have an opportunity to acquire skills and knowledge in the following areas;
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- In-depth Knowledge of FanMilk and its competitors
- Product development and brand strategy development
- Improved analysis and reporting skills
- Business development skills