She started Mamamoni due to the experience she had as a child - she lost her father, and her mother was a full-time housewife, with no livelihood skill and no finance to start a business. Feeding and education was a big challenge, and she had to hawk shampoo in major markets in Lagos Nigeria and later became a house help. Later in life, after resigning from her banking job after 8 years and started running her small business, she discovered she had a lot of idle women in her community and other communities she visited. She found that they had no livelihood skills and they had no money to start businesses, and as a result, they remained poor and unable to afford to feed or educate their children. In 2013 she started empowering women from different backgrounds on a range of vocational skills to help them start their own business and in 2014 she started the financial loans part of her business. The financial loan part of the business is focused on low-income women from rural areas and urban slums who are not in an economic position to secure funding from traditional financial institutions because of certain barriers like collateral, transaction history, means of identification etc. They use their service because they teach them skills that can enable them to start a business - also they are taught how to manage their small businesses using their Business Toolkit for low-income women and easy access to securing a Mobile Loan.