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Head, Marketing Communications: Etisalat
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Head, Marketing Communications: Etisalat

Etisalat\'s vision is a world where people\'s reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel.

Job Summary:

  • Build a stronger, vibrant brand and improve the brand equity
  • Develop and ensure implementation of the company\'s marketing communication strategy for various segments.
  • Ensure Etisalat\'s brand visibility via appropriate communication channels e.g. print and electronic media.

Principal Functions:

  • Provide input to the articulation of Etisalat\'s marketing communication strategy including policies, procedures and guidelines.
  • Keep abreast of global and local best practice as it relates to the unit\'s activities.
  • Continuously review the unit\'s activities, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team.
  • Identify required resources, personnel and funding to achieve the unit\'s strategy.
  • Establish and maintain relationships with key internal and external stakeholders especially media agencies.
  • Coordinate all activities of the marketing communication function and ensure compliance with defined policies, procedures and guidelines.
  • Execute marketing communication plans for promotions, events/sponsorship and other marketing activities/initiatives.
  • Coordinate all marketing/brand related communications (graphic and print materials) originating from the organization and ensure quality and consistency with the preferred brand image and established specifications/standards.

Requirements:

  • First Degree in Marketing, Communication, Business Administration or any relevant discipline from a recognized university.
  • A Master\'s Degree in Marketing, Marketing Communication, Advertising or relevant post graduate programme
  • Experience,Skills & Competencies
  • 10 to 12 years work experience with at least 5 years in an advertising agency (or agencies), in addition to a minimum of 3 years in the telecoms industry.
  • Previous experience in marketing communications management in a corporate environment
  • Adverting industry knowledge
  • Marketing Communications Management
  • Brand management experience
  • Creative process management
  • Electronic and print production management
  • Strategic thinking
  • Innovation
  • Results Orientation
  • Leadership & People Management
  • Presentation/Facilitation
  • Stakeholder Relationship Management
  • Communication
  • Personal Effectiveness
  • Customer Focus
  • Passion for Excellence
  • Integrity
  • Empowering people
  • Growing people
  • Team work
To apply click here

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