Guinness Nigeria Plc: Marketing Manager
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Guinness Nigeria Plc: Marketing Manager

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.

They are recruiting to fill the position below:

 Job Title: Marketing Manager, APNADs
AutoReqId: 58944BR
Location: Lagos HQ
Function: Marketing
Level: 4C
Reports To: Marketing & Innovation Director
Purpose of the Role

  • To effectively lead and manage the APNADs (Adult Premium Non Alcoholic Drinks) Brand agenda for Guinness Nigeria
  • To design and implement strategies for the APNADs Brand in order to achieve targeted profit, market share and volume objectives in GN.
  • Continually identify and quantify new growth opportunities for the APNADs Brand based on consumer insights and trends.

Leadership Responsibilities

  • Be a transformational leader beyond APNADs in helping to drive our total business through the innovation agenda, our targeted shifts in execution standards and commercial accountability, behavioral step change in accountability and ownership as well as how it feels to work at Guinness Nigeria.
  • Accountable for ensuring a highly motivated and successful Cross functional team is working between Marketing, Sales, CMO, Finance, Supply etc
  • Deliver business performance targets for the APNADs brand in all of Turnover, Profit, Market Share & Brand Equity


Top Accountabilities            

  • Key role in driving the Guinness Nigeria performance ambition with specific accountability for delivery of performance outcomes of strengthening and accelerating premium core.
  • Lead the local creative development with accountability for engagement with above market teams where required to ensure they deliver on our in market requirements.
  • Work in close collaboration with Innovation and CCP (Consumer Connections and Planning) to identify & quantify new growth opportunities for the brand and commercialize these to grow the category and our share within it.

Qualifications and Experience

  • University degree in Marketing or any other related discipline. Postgraduate qualifications an advantage
  • Strong commercial understanding and proven track record of working successfully with Sales teams
  • Experience in consumer communication development and evaluation (ATL, & BTL)
  • Experienced at managing agencies and partners to build amazing relationships
  • Be an expert in the application of brand positioning to drive brand growth with a passion for consumer understanding and great generator of insights.
  • Minimum 7 years’ experience either within an FMCG organization within brand marketing, planning or commercial/customer marketing disciplines.
  • Proven at developing simple, compelling strategies and able to make turn complex scenarios into simple strategies
  • Excellence in terms of interpersonal skills and ability to brilliantly manage relationships with internal and external stakeholders
To apply click here


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