Brand Manager: Reobase Concept

Job brief

OMEGA RESOURCES is looking for an experienced Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Responsibilities

• Analyse how our brand is positioned in the market and crystallise targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Align the company around the brand’s direction, choices and tactics

Requirements

• Proven working experience as brand manager
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of box
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills
• Up-to-date with latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets
• Excellent command of the English language
• BS/MS degree in marketing or a related field